Privacy Policy

Since 2003, Maiden America™ has made privacy of its customers’ information a top priority. From time to time, our privacy policy is revised. The most current revision to our privacy policy is below and effective as of December 14, 2019.

Maiden America™ (“us”, “we”, or “our”) operates the www.MaidenUS.com website (hereinafter referred to as the “Online Store”). Our Privacy Policy informs you of what we collect, use and disclose of personal data when you use our Online Store and the choices you have associated with that data.

By using our Online Store, you agree to the collection and use of information in accordance with this policy. We use your data to provide and improve the Online Store. Unless otherwise defined in the Privacy Policy of Maiden America™, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

Definitions:

• Online Store
Online Store is the www.MaidenUS.com website operated by Maiden America™ circa 2003.

• Personal Data
Personal Data means data about a living individual who can be identified from those data (or from those and other information in our possession or likely to come into our possession).

• Usage Data
Usage Data is data that is automatically collected, either generated by the use of the Online Store or from the Online Store infrastructure itself (for example, how long a visitor remains on a given page in the Online Store).

• Cookies
Cookies are small electronic files stored on your device (computer or mobile device).

• Data Controller
Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purpose(s) for which and the manner(s) in which any personal information are (or are to be) processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

• Data Processors (or Service Providers)
Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers to process your data more effectively.

• Data Subject (or User)
Data Subject is any living individual who is using our Online Store and is the subject of Personal Data.

Information Collection and Use

While using our Online Store, we collect several different types of information for various purposes to provide and improve our Online Store for you.

Types of Data Collected

Personal Data
Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, City, Province, State, Zip/Postal Code

Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.
If you choose to use or participate in one of our services, promotions, surveys or clubs (like the “Pony Pair of The Month Club™), we may collect additional information you elect to voluntarily provide (for example, birth date, favorite colors, etc.). Naturally, from your transactions and other interactions with us, we obtain information concerning the specific products or services you purchase or use.

Usage Data

We may also collect information on how the Online Store is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Online Store that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Online Store and we hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Online Store.

You may instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, by not accepting cookies, some portions of our Online Store may not be usable to you.

Examples of Cookies we use:

Session Cookies.
We use Session Cookies to operate our Online Store.

Preference Cookies.
We use Preference Cookies to remember your preferences and various settings.

Security Cookies.
We use Security Cookies for security purposes.

Use of Data

Maiden America™ uses the collected data for various purposes:

  • To provide and maintain our Online Store
  • To notify you about changes to our Online Store
  • To provide customer support or requested services
  • To allow you to participate in interactive features of our Online Store when you choose to do so
  • To gather analysis or valuable information for the purpose of improving our Online Store (merchandise selections, customer service, overall customer shopping experience, etc.)
  • To detect, prevent and address technical issues
  • To monitor the usage of our Online Store
  • To provide you with updates, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

Legal Basis for Processing Personal Data under the General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), Maiden America’s™ legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Maiden America™ may process your Personal Data because:

  • We need to perform a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it is not overridden by your rights
  • For payment processing purposes
  • To comply with the law

Retention of Data

Maiden America™ will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

Maiden America™ will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Online Store, or we are legally obligated to retain this data for longer periods.

Transfer of Data

Your information, including Personal Data, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside of the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Maiden America™ will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Disclosure for Law Enforcement
Under certain circumstances, Maiden America™ may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements

Maiden America™ may disclose your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of Maiden America™
  • Prevent or investigate possible wrongdoing in connection with the Online Store
  • Protect the personal safety of users of the Online Store or the public
  • Protect against legal liability

Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Our Policy on “Do Not Track” Signals under the California Online Protection Act (CalOPPA)

We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Your Data Protection Rights under the General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Maiden America™ aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

• The right to access, update or delete the information we have on you.
Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.

• The right of rectification.
You have the right to have your information rectified if it is inaccurate or incomplete.

• The right to object.
You have the right to object to our processing of your Personal Data.

• The right of restriction.
You have the right to request that we restrict the processing of your personal information.

• The right to data portability.
You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.

• The right to withdraw consent.
You have the right to withdraw your consent at any time where Maiden America™ relied on your consent to process your personal information.

Please note that Maiden America™ may ask you to verify your identity before responding to such requests. You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Service Providers

We may employ third party companies and individuals to facilitate our Online Store (“Service Providers”), provide the Online Store on our behalf, perform Online Store-related services or assist us in analyzing how our Online Store is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Online Store.

• Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Online Store. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Online Store available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

Payments

We may provide paid products and/or services within the Online Store. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:
• PayPal / Braintree
Their Privacy Policy can be viewed at https://www.paypal.com/webapps/mpp/ua/privacy-full
• Stripe
Their Privacy Policy can be viewed at https://stripe.com/us/privacy
• Square
Their Privacy Policy can be viewed at https://squareup.com/legal/privacy-no-account

Links to Other Sites

Our Online Store may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Maiden America a pro-parent company and our Online Store does not knowingly address anyone under the age of 18 (“Children”). If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy periodically. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our Online Store, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy or would like to update or correct any data, please contact us: