Our Story

When her three daughters were very young, Aliza Wiseman became concerned about the growing trend of age-inappropriate fashions being marketed to little girls. In hopes of making a difference, she established Maiden America.

 “My original goal was to encourage parents (not marketers) to define childhood by exercising their pocket books. Childhood is a sacred time yet, these days, many children are being raised via electronic babysitters, peer pressure, “the system” and a culture that feeds on ego, at the utter expense of soul. Upon reading Juliet Schor’s well-researched book, ‘Born To Buy,’ I came to understand that I was not alone in my concern about market trends and that parents like me held the power to challenge this industry push.”

 Maiden America has undergone changes since its inception but our mission and values remain the same. In time, we hope to feature even more heirloom quality products that are in keeping with our goals.